{'It’s like they’ve erupted out of someone’s subconscious': the way horror came to possess modern cinemas.
The largest shock the film industry has experienced in 2025? The return of horror as a main player at the UK box office.
As a genre, it has remarkably surpassed earlier periods with a 22% rise compared to last year for the UK and Ireland film earnings: £83.7 million in 2025, against £68 million the previous year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” notes a film industry analyst.
The big hits of the year – a recent horror title (£11.4 million), another hit film (£16.2m), The Conjuring Last Rites (£14.98 million) and 28 Years Later (£15.54m) – have all remained in the theaters and in the popular awareness.
While much of the expert analysis highlights the standout quality of renowned filmmakers, their achievements indicate something changing between moviegoers and the style.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” states a content buying lead.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But outside of aesthetic quality, the ongoing appeal of spooky films this year suggests they are giving cinemagoers something that’s greatly desired: emotional release.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” notes a genre expert.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a noted author of classic monster stories.
Amid a global headlines featuring war, border tensions, far-right movements, and environmental crises, ghosts, monsters, and mythical entities strike a unique chord with audiences.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” says an star from a successful fright film.
“It’s the idea that capitalism sucks the life out of people.”
Since the early days of cinema, social unrest has influenced the genre.
Scholars point to the rise of German expressionism after the WWI and the chaotic atmosphere of the early Weimar Republic, with films such as The Cabinet of Dr Caligari and the iconic vampire tale.
Later occurred the 1930s depression and classic monster movies.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” says a academic.
“Therefore, it embodies concerns related to foreign influx.”
The boogeyman of migration influenced the recently released supernatural tale The Severed Sun.
Its writer-director elaborates: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Perhaps, the current era of acclaimed, socially switched-on horror commenced with a sharp parody launched a year after a contentious political era.
It introduced a recent surge of horror auteurs, including various prominent figures.
“Those years were remarkably vibrant,” comments a creator whose film about a deadly unborn child was one of the time's landmark films.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
This creator, now penning a fresh horror script, notes: “During the past decade, viewers have become more receptive to such innovative approaches.”
At the same time, there has been a reconsideration of the overlooked scary films.
Recently, a new cinema opened in London, showing obscure movies such as a quirky horror title, a classic adaptation and the modern reinterpretation of Dr Caligari.
The renewed interest of this “gritty and loud” genre is, according to the theater owner, a clear response to the calculated releases pumped out at the theaters.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he states.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Horror films continue to disrupt conventions.
“These movies uniquely blend vintage vibes with contemporary relevance,” notes an specialist.
Alongside the return of the deranged genius archetype – with several renditions of a literary masterpiece imminent – he forecasts we will see fright features in the near future addressing our present fears: about artificial intelligence control in the years ahead and “supernatural elements in political spheres”.
At the same time, a biblical fright story a forthcoming title – which depicts the events of Mary and Joseph’s struggles after Jesus’s birth, and stars famous performers as the sacred figures – is set for release later this year, and will undoubtedly cause a stir through the Christian right in the United States.</